Get SMART with your Ideas
Believe it or not, it’s easy to be SMART when generating and evaluating ideas. It’s true, anyone can be SMART.
In the past many people have used the acronym SMART when setting goals:
- Specific
- Measurable
- Achievable
- Realistic
- Timely
What is surprising, though, is few have thought to use it as a creative thinking tool!
We’ve discovered the unexpected benefits of SMART and it’s time to share the secret.
Most leaders and managers have been taught the SMART principle with goal setting. However using it as a critical thinking tool means you don’t waste time and resources in considering ideas that aren’t going to meet your business needs.
Time is money.
Imagine what you could do with the time you’ve reclaimed by not being in unproductive and time wasting meetings. Add up the money you’ve saved, which can be in the thousands of dollars if there are high paid executives, consultants or technical people in the meeting.
Turn the tables on this waste of precious time and resources by using SMART as one of your key idea generation and evaluation techniques.
- ideas are generated to solve the specific problem
- ideas have built in success measurement
- ideas are realistic and are targeted to meet your business goals
‘Get SMART with your Ideas’ is an easy to read ‘how to’ guide on using SMART both as an idea generation AND an idea evaluation creative thinking technique. Two for one – now that’s smart!
In ‘Get SMART with your Ideas’:
- learn how to phrase and ask the right questions to get the most out of your idea generation session.
- get started straight away using the list of questions included with each of the criteria
- be guided through the seven SMART evaluation steps including great tips and hints
- kick off your evaluation process with the included list of questions for your use
- follow a practical and detailed example of SMART in practice
- take the included templates used in the case study for your own use (sent as a separate document to make changing them a breeze)
At only $US23 we'll be pumping out business winning ideas in no time at all |
If for any reason you are not satisfied with ‘Get SMART with your Ideas’ you can get a FULL REFUND no questions asked. It’s our GUARANTEE to you.
Like a sneak preview of what’s in the book?
Let’s not beat around the bush and move straight to the practical and detailed case study where you meet David, a Sales Manager who is given the task to reduce the product return rate by at least 15%. His timeframe to achieve success is tight (aren’t they all?) and he needs to pull out all stops to meet it.
Follow David and his team as they brainstorm and come up with problem solving ideas using the SMART principle.
Here’s taste of what you will find in the ‘Get SMART with your Ideas’ case study – this is an example of David using the SMART Problem Setting Tool when looking at ‘Specific’ perspective
And that’s just a small part of what you’ll find in the idea generation section.
The next section is on how to use SMART to evaluate all those ideas. And we don’t leave you hanging in the breeze. You’ll meet Melinda and her team in the ‘Get SMART with your Ideas’ evaluation case study. Melinda is responsible for evaluating all the ideas David and his team have come up with.
As you’ve had a taste of the SMART Problem Setting tool, it’s only fair you have a sample Melinda using the SMART Evaluation Criteria Tool:
Remember, at a time when businesses are being battered by the effects of the financial crisis, it can be dangerous not to have motivated and engaged employees.
Imagine how much easier it would be to run your business if you had people who are motivated to work together and come up with ideas to improve products and services. People who know that ‘getting by’ is no longer an option for the business or themselves.
All Managers will appreciate the SMART principle because it addresses their main concerns in implementing any innovation:
- what is it exactly
- what resources must be allocated to this project
- what is the measure of success
- is it achievable, and
- how long will it take
Take the stress out of idea generation and evaluation with this easy to read book. BUY now and if for any reason you are not satisfied with ‘Get SMART with your Ideas’ you can get a FULL REFUND, no questions asked.
And don’t forget our FREE gift to you, our ‘Brainstorming Made Simple’ book – valued at $US15 – you’ll be brainstorming like a creative pro in no time at all. Try and see.
At only $US23 we'll be pumping out business winning ideas in no time at all |
If for any reason you are not satisfied with ‘Get SMART with your Ideas’ you can get a FULL REFUND no questions asked. It’s our GUARANTEE to you.
